The Playbook

”This book is a must-read for online entrepreneurs…”

Gino Wickman, Author of Traction and Entrepreneurial Leap

Your Playbook

Most people start an online business for the freedom, autonomy, and money that comes with entrepreneurship – but what they often find instead is the feeling that they’re running on a hamster wheel and can’t jump off. If you were looking to exit your business, would you know how? Do you know what your business is worth?

The EXITpreneur’s Playbook will shift your mindset from entrepreneur to EXITpreneur. After all, the majority of all the money you’ll ever make from your business comes on the day you sell – so it’s important to get the exit right. In The EXITpreneur’s Playbook, Joe Valley shares his experience in all facets of exiting an online business through direct experiences and real-life examples, with clear math and logic.

You’ll learn to:


Assess the value of your business and reverse engineer a path to an incredible exit


Avoid the “ignorance discount” when selling a business on your own


Negotiate favorable deal terms and conditions


Calculate the all-important Seller’s Discretionary Earnings


Create rock solid pillars every buyer wants

The EXITpreneur’s Playbook is the definitive guide to achieving your own incredible exit, at the right time and value, and with the best deal structure that allows you to move on to your next adventure – with not just money in the bank, but satisfaction and peace of mind.

"This book is a must-read for online entrepreneurs. The EXITpreneur’s Playbook provides powerful, clear, and easy-to-read information to help you understand the value of your most valuable asset: your business.”

Gino Wickman

Author of Traction and Entrepreneurial Leap


“In The EXITpreneur’s Playbook Joe has taken his knowledge and expertise and translated it into a format we can all understand—and refer back to as needed. Joe speaks our language!”

Ezra Firestone

CEO of Zipify Apps and BOOM by Cindy Joseph, Founder of Smart Marketer


“The EXITpreneur’s Playbook should be in the hands of every online entrepreneur who hopes to exit their business someday. It will help you achieve goals and change your life for the better!”

Athena Severi

Co-Founder, Titan Network


The EXITpreneur’s Playbook is THE ULTIMATE GUIDE to selling an online business.”

Walker Deibel

Best-Selling Author of Buy Then Build


The EXITpreneur’s Playbook demystifies what online exits entail.”

Andrew Youderian

Founder, eCommerceFuel


The EXITpreneur’s Playbook will open your eyes to what it truly takes to prepare and sell a business faster and for more money. When Joe is talking, listen and TAKE ACTION on what he says. You will make more money.”

Scott Voelker

Founder, and host of the Rock Your Brand Podcast


“The details in The EXITpreneur’s Playbook come across as if I were hosting an AMA with Joe himself. Joe is one of the nicest and most knowledgeable guys in the industry. If he says something, listen. If he writes something, read it.”

Norman Farrar



“Joe has the natural ability to take complex topics and break them down into useful and actionable steps. His clients love to work with him and become raving fans for a reason: he simply knows what he is talking about.”

Mark Daoust

Founder, Quiet Light


The EXITpreneur’s Playbook is a glimpse inside the mind of someone who has touched nearly a half-billion dollars in online exits. If you want to maximize your exit and do it with as little pain as possible—read the book!”

Shakil Prasla

Partner, SZventures