When you read (and referred back to) The EXITpreneur’s Playbook, your new EXITpreneur mindset will be infused into every business decision you make. Why? Because in most cases more than 50% of all the money you’ll ever make from your business, comes the day you sell it. 

If you want to maximize the fruits of your labor, learn EVERYTHING you need to know to help you understand, prepare, and secure a successful exit – well in advance of listing your business for sale. Especially when considering unsolicited offers from FBA aggregators.

The EXITpreneur’s Playbook covers topics such as value ranges, valuation formulas, financial key metrics, add-backs (this part is gold), what buyers want, the state of the industry, deal structures, negotiations, and due diligence. Your business is likely your most valuable asset. Are you going to leave its value solely up to a broker or aggregator?

The EXITPreneur's Playbook Cover
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EXITpreneur Success Stories

See how Brian and Janine sold their business for 7-figures using principles from The EXITpreneur’s Playbook

“This book is a must-read for online entrepreneurs. The EXITpreneur’s Playbook provides powerful, clear, and easy-to-read information to help you understand the value of your most valuable asset: your business.”

Gino Wickman

Author of Traction and Entrepreneurial Leap

“In The EXITpreneur’s Playbook Joe has taken his knowledge and expertise and translated it into a format we can all understand—and refer back to as needed. Joe speaks our language!”

Ezra Firestone

CEO of Zipify Apps and BOOM by Cindy Joseph, Founder of Smart Marketer

“The EXITpreneur’s Playbook should be in the hands of every online entrepreneur who hopes to exit their business someday. It will help you achieve goals and change your life for the better!”

Athena Severi

Co-Founder, Titan Network

The EXITpreneur’s Playbook is THE ULTIMATE GUIDE to selling an online business.”

Walker Deibel

Best-Selling Author of Buy Then Build

The EXITpreneur’s Playbook demystifies what online exits entail.”

Andrew Youderian

Founder, eCommerceFuel

The EXITpreneur’s Playbook will open your eyes to what it truly takes to prepare and sell a business faster and for more money. When Joe is talking, listen and TAKE ACTION on what he says. You will make more money.”

Scott Voelker

Founder, and host of the Rock Your Brand Podcast

“The details in The EXITpreneur’s Playbook come across as if I were hosting an AMA with Joe himself. Joe is one of the nicest and most knowledgeable guys in the industry. If he says something, listen. If he writes something, read it.”

Norman Farrar

President, AMZ.club

“Joe has the natural ability to take complex topics and break them down into useful and actionable steps. His clients love to work with him and become raving fans for a reason: he simply knows what he is talking about.”

Mark Daoust

Founder, Quiet Light

The EXITpreneur’s Playbook is a glimpse inside the mind of someone who has touched nearly a half-billion dollars in online exits. If you want to maximize your exit and do it with as little pain as possible—read the book!”

Shakil Prasla

Partner, SZventures

Membership

Join our private EXITpreneur community

As a member of the EXITpreneur’s private community, you’ll have access to member-only training, videos, and AMAs with Joe Valley and other experts in the ecommerce world, including tax advisors, attorneys, bookkeepers, lenders, and m&a advisors. You’ll also participate in a private Facebook community and share experiences and q&as with other like-minded EXITpreneurs.

“This book is a must-read for online entrepreneurs. The EXITpreneur’s Playbook provides powerful, clear, and easy-to-read information to help you understand the value of your most valuable asset: your business.”

Gino Wickman

Author of Traction and Entrepreneurial Leap

“In The EXITpreneur’s Playbook Joe has taken his knowledge and expertise and translated it into a format we can all understand—and refer back to as needed. Joe speaks our language!”

Ezra Firestone

CEO of Zipify Apps and BOOM by Cindy Joseph, Founder of Smart Marketer

“The EXITpreneur’s Playbook should be in the hands of every online entrepreneur who hopes to exit their business someday. It will help you achieve goals and change your life for the better!”

Athena Severi

Co-Founder, Titan Network

The EXITpreneur’s Playbook is THE ULTIMATE GUIDE to selling an online business.”

Walker Deibel

Best-Selling Author of Buy Then Build

The EXITpreneur’s Playbook demystifies what online exits entail.”

Andrew Youderian

Founder, eCommerceFuel

The EXITpreneur’s Playbook will open your eyes to what it truly takes to prepare and sell a business faster and for more money. When Joe is talking, listen and TAKE ACTION on what he says. You will make more money.”

Scott Voelker

Founder, and host of the Rock Your Brand Podcast

“The details in The EXITpreneur’s Playbook come across as if I were hosting an AMA with Joe himself. Joe is one of the nicest and most knowledgeable guys in the industry. If he says something, listen. If he writes something, read it.”

Norman Farrar

President, AMZ.club

“Joe has the natural ability to take complex topics and break them down into useful and actionable steps. His clients love to work with him and become raving fans for a reason: he simply knows what he is talking about.”

Mark Daoust

Founder, Quiet Light

The EXITpreneur’s Playbook is a glimpse inside the mind of someone who has touched nearly a half-billion dollars in online exits. If you want to maximize your exit and do it with as little pain as possible—read the book!”

Shakil Prasla

Partner, SZventures

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